Our Process
We’ve streamlined the web design process to transform what can often be a daunting task into a series of clear, manageable steps.
With over a decade of experience, we’ve identified the most effective methods and tools to achieve the ultimate goal: a website that not only meets but exceeds user expectations.
Our Step-by-Step Process
Kickoff Research
To kick off your project, we conduct comprehensive content and SEO audits along with competitor keyword research.
This foundational work informs the content and design decisions we’ll make together throughout the project.
01
Information Architecture
Using insights from our initial research, we create a visual sitemap that serves as the blueprint for your website’s structure.
This outlines existing content, identifies gaps, and organizes where everything will be placed.
02
UX Prototyping
Next, we design a working prototype of your site based on our sitemap.
This no-frills framework allows you to navigate through page structures, layout content, and test functionality, giving you a tangible feel for the user experience.
03
Content Gathering
We’ll conduct an in-depth interview with your team to understand your content needs and goals.
We’ll create a document to gather all the necessary copy for your new site and provide expert support in copywriting, imagery, and SEO throughout this phase.
04
Mood Boarding
Through a creative discovery process, we explore your brand’s visual identity.
We create mood boards that showcase colors, typography, and other visual elements to define the desired look and feel of your website.
05
Web Designs
Combining wireframes and style tiles, we develop full-page mockups that illustrate the final design of your site.
This step allows you to visualize how all the elements work together to create a cohesive user experience.
06
Custom Web Development
Our skilled engineers translate the approved designs into a custom website using advanced development techniques.
We utilize our proprietary Refoundry site builder plugin to ensure a robust and flexible site.
07
Website Population
In this straightforward step, we populate your new website with the content you’ve provided.
Our design team reviews the fully populated site to ensure it aligns with the approved designs.
08
QA and Training
We conduct rigorous internal testing to fine-tune your site.
Our team of designers, developers, strategists, and QA specialists meticulously checks for flaws, ensuring the site is responsive across devices.
We also provide comprehensive training for your team on WordPress and our Refoundry platform.
09
Pre-Launch SEO
To ensure your new site maintains and improves its search authority, our SEO experts conduct a thorough audit at launch time.
This includes implementing 301 redirects, optimizing metadata, and ensuring all analytics tracking codes are in place to prevent data loss.
10
Site Launch
Once your team approves the final QA checks, we prepare for launch!
We collaborate with you on a detailed launch plan, working with your IT department to gather requirements, update URLs, configure domains, set up SSL certificates, and more.
11
Post-Launch SEO
The period immediately following your site launch is critical for SEO.
Our team monitors performance, sets up additional analytics tracking, and implements optimizations like image compression and caching to enhance site speed and efficiency.
12
Maintenance & Digital Marketing
To ensure your new site remains a valuable asset for your business growth, ongoing maintenance is essential.
We offer various support packages that include website maintenance, hosting, SEO, content strategy, and conversion optimization.
13
Build your next website with us!
We believe no business is too small to own a website, be it for marketing, eCommerce or just an informational website. We enjoy working with a wide range of clients, from small businesses and startups to global MNCs.